{"title":"Caviar Anti-Aging","description":"Discover the secret to healthy, beautiful hair with Alterna Caviar Anti-Aging collection. Find out why it's the best choice for your hair and how it can transform your locks. \u003cspan data-mce-fragment=\"1\"\u003eThis luxurious and scientifically formulated range is designed to nourish and protect your hair, leaving it looking and feeling its best. Rich in omega-3 fatty acids, vitamins, and minerals that help to strengthen and hydrate your hair, this line includes shampoos, conditioners, styling products, and treatments that are designed to address a variety of hair concerns, from dryness and damage to thinning and aging hair.\u003c\/span\u003e","products":[{"product_id":"caviar-replenishing-moisture-shampoo","title":"Caviar Anti-Aging Replenishing Moisture Shampoo","description":"\u003cp\u003e\u003cstrong\u003eAlterna Caviar Anti-Aging Replenishing Moisture Shampoo \u003c\/strong\u003eis perfect for straight, wavy, curly, coiled and tightly coiled hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY BENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReplenishes and seals in moisture\u003c\/li\u003e\n\u003cli\u003eAdds softness and shine\u003c\/li\u003e\n\u003cli\u003eImproves overall look and feel of hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEXCLUSIVELY CAVIAR\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eClinically proven to provide moisture, smoothness and manageability\u003c\/li\u003e\n\u003cli\u003eContains our exclusive Seasilk that helps to replenish, sealing in moisture for hair that looks and feels healthier \u003c\/li\u003e\n\u003cli\u003eFormulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCaviar Anti-Aging Replenishing Moisture Shampoo helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use. It helps to protect and defend against daily aggressors like environmental, physical, heat and chemical damage that can cause your hair to appear older. Formulated with our signature Caviar Extract and Sea Silk®, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair to become dry, brittle, and more prone to breakage. Clinically proven to provide moisture, smoothness and manageability while reducing breakage by more than 99% and providing thermal protection up to 230°C.*\u003c\/p\u003e\n\u003cp\u003e* vs. untreated hair when used with Caviar Anti-Aging Replenishing Moisture Conditioner\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ELSE YOU NEED TO KNOW\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.\u003c\/p\u003e\n\u003cp\u003eFree of added SLS\/SLES, Parabens, Phthalates, DEA\/TEA, and Synthetic Colour. Suitable for colour-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHIS PRODUCT IS FORMULATED WITHOUT SLS\/SLES\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003eSodium Lauryl Sulfate\/Sodium Laureth Sulfate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESEARCH RESULTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eClinically proven to provide moisture, smoothness and manageability while reducing breakage by more than 99% and providing thermal protection up to 230°C.*\u003c\/p\u003e\n\u003cp\u003e* vs. untreated hair when used with Caviar Anti-Aging Replenishing Moisture Conditioner\u003c\/p\u003e","brand":"Alterna Caviar","offers":[{"title":"250ml","offer_id":39809922138183,"sku":"1044","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/2896\/4679\/files\/MOISTURE_SHAMPOO_8.5OZ_030118_f9636569-73f2-45b1-a0cf-f74d7b2f870a.jpg?v=1756976693"},{"product_id":"caviar-clinical-densifying-foam-conditioner","title":"Caviar Anti-Aging Clinical Densifying Foam Conditioner","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAlterna Caviar Anti-Aging Clinical Densifying Foam Conditioner \u003c\/strong\u003eis a gentle, self-foaming conditioner that infuses lightweight, nourishing moisture to delicate, thinning hair for healthy body and movement.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eKEY BENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProvides lightweight moisture and hydration to the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncreases volume and density to the hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMakes thin hair appear fuller.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClinically-tested formula.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCAVAIR CLINICAL CLAIMS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e92% of participants reported they saw an improvement in the appearance of their hair thickness and fullness when evaluated by a licensed cosmetologist after 6 months*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e90% of participants reported they saw less fall-out after 6 months***\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e90% of participants reported hair was less prone to shedding after 6 months***\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e85% of participants reported their scalp feels healthy after 6 months***\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e87% of participants reported their hair appears thicker after 4 months***\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eClinically shown to improve scalp health, when evaluated by a licensed cosmetologist*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*based on a 6-month clinical study with 39 participants\u003c\/p\u003e\n\u003cp\u003e***based on a clinical study with 39 participants\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eEXCLUSIVELY CAVIAR\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGently cleanses and gives the appearance of fuller hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRegimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use*\u003cbr\u003e* vs. untreated hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFormulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCaviar Anti-Aging Clinical DENSIFYING Foaming Conditioner gently infuses lightweight, nourishing moisture to delicate, thinning hair for healthy body and movement. Formula with Amla Indian Gooseberry increases moisture and hydration to the hair; Red Clover improves hair thickness and softness for fuller looking hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition* with regular use\u003cbr\u003e* vs. untreated hair\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWHAT ELSE YOU NEED TO KNOW\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExperience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFree of added SLS\/SLES, Parabens, Phthalates, DEA\/TEA, and Synthetic Color. Suitable for color-treated hair.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTHIS PRODUCT IS FORMULATED WITHOUT SLS\/SLES\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSodium Lauryl Sulfate\/Sodium Laureth Sulfate\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eRESEARCH RESULTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRegimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition* with regular use. Regimen of Caviar Anti-Aging Clinical Densifying Shampoo, Leave-In Root Treatment and Styling Mousse\u003cbr\u003e* vs. untreated hair\u003c\/p\u003e","brand":"Alterna Caviar","offers":[{"title":"240g","offer_id":39824263708743,"sku":"1176","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/2896\/4679\/products\/ClinicalConditioningFoam240g.jpg?v=1664953968"},{"product_id":"caviar-clinical-densifying-styling-mousse","title":"Caviar Anti-Aging Clinical Densifying Styling Mousse","description":"\u003cp\u003e\u003cstrong\u003eCaviar Clinical Densifying Styling Mousse\u003c\/strong\u003e is a lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY BENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThickens strands so that hair looks and feels denser\u003c\/li\u003e\n\u003cli\u003eHelps prevent breakage to maintain existing strands\u003c\/li\u003e\n\u003cli\u003eAdds light hold for easy stylability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCAVAIR CLINICAL CLAIMS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e92% of participants reported they saw an improvement in the appearance of their hair thickness and fullness when evaluated by a licensed cosmetologist after 6 months*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e90% of participants reported they saw less fall-out after 6 months***\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e90% of participants reported hair was less prone to shedding after 6 months***\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e85% of participants reported their scalp feels healthy after 6 months***\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e87% of participants reported their hair appears thicker after 4 months***\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eClinically shown to improve scalp health, when evaluated by a licensed cosmetologist*\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*based on a 6-month clinical study with 39 participants\u003c\/p\u003e\n\u003cp\u003e***based on a clinical study with 39 participants\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEXCLUSIVELY CAVIAR \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1) Leaves hair looking and feeling fuller and denser without a sticky, stiff finish\u003c\/p\u003e\n\u003cp\u003e2) Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use*\u003cbr\u003e* vs. untreated hair.\u003c\/p\u003e\n\u003cp\u003e3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCaviar Anti-Aging Densifying Clinical Styling Mousse is a lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage. This hair densifying formula adds fullness and strength to fine, thinning, fragile hair without weighing hair down. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair. Regimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition* with regular use\u003cbr\u003e* vs. untreated hair\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ELSE YOU NEED TO KNOW\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.\u003c\/p\u003e\n\u003cp\u003eFree of added SLS\/SLES*, Parabens, Phthalates, DEA\/TEA, and Synthetic Color. Suitable for color-treated hair.\u003cbr\u003e* Sodium Lauryl Sulfate, Sodium Laureth Sulfate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHIS PRODUCT IS FORMULATED WITHOUT \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSLS\/SLES: Sodium Lauryl Sulfate\/Sodium Laureth Sulfate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESEARCH RESULTS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRegimen is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use.* Regimen of Caviar Anti-Aging Clinical Densifying Shampoo, Leave-In Root Treatment and Styling Mousse\u003cbr\u003e* vs. untreated hair\u003c\/p\u003e","brand":"Alterna Caviar","offers":[{"title":"145g","offer_id":39967868485703,"sku":"1058","price":35.85,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/2896\/4679\/products\/DensifyingFoam.jpg?v=1664954166"},{"product_id":"caviar-infinite-color-hold-dual-use-serum","title":"Caviar Infinite Color Hold Dual-Use Serum","description":"\u003cp\u003e\u003cstrong\u003eCaviar Infinite Color Hold Dual-Use Serum\u003c\/strong\u003e is a powerful dual-use serum that provides color rejuvenation and shine. Perfect for straight, wavy, curly, coiled and tightly coiled hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY BENEFITS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRejuvenates hair color, vibrancy, shine\u003c\/li\u003e\n\u003cli\u003eTurns any Alterna conditioner into a color rejuvenating treatment\u003c\/li\u003e\n\u003cli\u003eIntensifies shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEXCLUSIVELY CAVIAR \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1) Clinically proven to deliver 70 days of lasting color vibrancy and shine, when used as a regimen with the Caviar Anti-Aging Infinite COLOR HOLD Shampoo and Conditioner*\u003cbr\u003e* vs. untreated hair\u003c\/p\u003e\n\u003cp\u003e2) Thermal protection up to 450°F\u003c\/p\u003e\n\u003cp\u003e3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCaviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum is a versatile serum that provides color rejuvenation, heat protection and intense shine. This dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a color-recharging masque. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection, this color retention blend leaves hair smooth and hydrated, rejuvenates color vibrancy as well as protects hair from heat up to 450°F. Clinically proven to maintain color vibrancy and shine for 70 days*\u003cbr\u003e* vs. untreated hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ELSE YOU NEED TO KNOW \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.\u003c\/p\u003e\n\u003cp\u003eFree of added SLS\/SLES*, Parabens, Phthalates, DEA\/TEA, and Synthetic Color. Suitable for color-treated hair.\u003cbr\u003e* Sodium Lauryl Sulfate, Sodium Laureth Sulfate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHIS PRODUCT IS FORMULATED WITHOUT \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSLS\/SLES: Sodium Lauryl Sulfate\/Sodium Laureth Sulfate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESEARCH RESULTS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eClinically proven to deliver hydration, thermal protection up to 450°F while reducing breakage by more than 98%.* Clinically proven to deliver 70 days of lasting color and shine*, when used as a regimen with the Caviar Anti-Aging Infinite COLOR HOLD Shampoo and Conditioner\u003cbr\u003e* vs. untreated hair\u003c\/p\u003e","brand":"Alterna Caviar","offers":[{"title":"50ml","offer_id":39824264069191,"sku":"1141","price":45.15,"currency_code":"GBP","in_stock":true},{"title":"487ml","offer_id":39959140597831,"sku":"1140","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/2896\/4679\/products\/ColourHoldserum.jpg?v=1664954899"},{"product_id":"caviar-infinite-color-hold-shampoo","title":"Caviar Infinite Color Hold Shampoo","description":"\u003cp\u003e\u003cstrong\u003eCaviar Infinite Color Hold Shampoo\u003c\/strong\u003e is a moisturizing cleanser that minimizes colour fade for lasting colour vibrancy. Perfect for straight, wavy, curly, coiled and tightly coiled hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY BENEFITS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePreserves hair colour, vibrancy and shine\u003c\/li\u003e\n\u003cli\u003eGentle cleansing\u003c\/li\u003e\n\u003cli\u003eReplenishes lost moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEXCLUSIVELY CAVIAR \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1) Regimen is clinically proven to deliver 70 days of lasting colour vibrancy and shine*\u003cbr\u003e* vs. untreated hair\u003c\/p\u003e\n\u003cp\u003e2) Gently cleanses as it minimizes colour fade and replenishes moisture\u003c\/p\u003e\n\u003cp\u003e3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCaviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing colour fade for lasting colour while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful colon protection and intense moisture, this colour retention formula is clinically proven to maintain colour vibrancy and shine for 70 days*, when used as a regimen with Caviar Anti-Aging Infinite Colour Hold Conditioner and Dual-Use Serum\u003cbr\u003e* vs. untreated hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ELSE YOU NEED TO KNOW\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for colour-treated hair.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHIS PRODUCT IS FORMULATED WITHOUT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSLS\/SLES: Sodium Lauryl Sulfate\/Sodium Laureth Sulfate, Parabens, Phthalates, DEA\/TEA, and Synthetic Colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRESEARCH RESULTS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRegimen is clinically proven to deliver 70 days of lasting colour vibrancy and shine vs. untreated hair*\u003cbr\u003e* When used as a regimen with the Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum\u003c\/p\u003e\n\u003cp\u003e \/\u003c\/p\u003e","brand":"Alterna Caviar","offers":[{"title":"250ml","offer_id":39824264101959,"sku":"9133","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"1000ml","offer_id":39824264134727,"sku":"1076","price":88.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/2896\/4679\/products\/ColourHoldShampoo250ml.jpg?v=1664954937"},{"product_id":"caviar-multiplying-volume-conditioner","title":"Caviar Multiplying Volume Conditioner","description":"\u003cp\u003e\u003cstrong\u003eCaviar Multiplying Volume Conditioner \u003c\/strong\u003ea\u003cstrong\u003e \u003c\/strong\u003egentle, daily, volumizing conditioner that boosts hair’s fullness and volume while retaining moisture. 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The shampoo, conditioner, and masque are now blended with sustainably sourced Maracuja Oil, known for being deeply nourishing for hair that needs to regain moisture, smoothness, and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ELSE YOU NEED TO KNOW \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCaviar Bond Enforcing Technology is a proprietary technology specifically engineered to seal hair cuticles that have been damaged through chemical processes or physical stress. 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A nourishing blend of Abyssinian, Camellia and Avocado Oils help to condition and smooth hair, restoring its strength and luster\u003cbr\u003e* Based on a clinical study, with use of Shampoo, Conditioner and Blowout Butter\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ELSE YOU NEED TO KNOW\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS\/SLES*, Parabens, Phthalates, DEA\/TEA, and Synthetic Color. 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It leaves hair lustrously shiny, smooth, and silky-soft. Our pure Caviar extract, rich in Omega 3 fatty acids, proteins, minerals and Vitamins A, C and D help visibly improve the signs of aging hair: manageability, breakage, dryness and dullness. A nourishing blend of Abyssinian, Camellia and Avocado Oils help to condition and smooth hair, restoring its strength and luster. Hair is left smooth and bouncy, without a greasy residue. Clinically proven to control frizz up to 72 hours*, improve overall condition of the hair by 80% and increase shine by 250%*\u003cbr\u003e* Based on a clinical study vs. untreated hair\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ELSE YOU NEED TO KNOW \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair. Free of added SLS\/SLES*, Parabens, Phthalates, DEA\/TEA, and Synthetic Color. 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Perfect for straight, wavy, curly, coiled and tightly coiled hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY BENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReplenishes and seals in moisture.\u003c\/li\u003e\n\u003cli\u003eImproves overall look and feel of hair.\u003c\/li\u003e\n\u003cli\u003eSmooths hair to provide softness and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCaviar Anti-Aging Replenishing Moisture Shampoo helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use. It helps to protect and defend against daily aggressors like environmental, physical, heat and chemical damage that can cause your hair to appear older. Formulated with our signature Caviar Extract and Sea Silk®, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair to become dry, brittle, and more prone to breakage. Clinically proven to provide moisture, smoothness and manageability while reducing breakage by more than 99% and providing thermal protection up to 230°C vs. untreated hair when used with Caviar Anti-Aging Replenishing Moisture Conditioner\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCaviar Anti-Aging Replenishing Moisture Conditioner helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use. It helps to replenish and seal in moisture for hair that looks and feels healthier. Formulated with our signature Caviar Extract and Sea Silk®, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair become dry, brittle, and more prone to breakage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ELSE YOU NEED TO KNOW\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience transformation after just one use! 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Perfect for straight, wavy, curly, coiled and tightly coiled hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY BENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReplenishes and seals in moisture.\u003c\/li\u003e\n\u003cli\u003eImproves overall look and feel of hair.\u003c\/li\u003e\n\u003cli\u003eSmooths hair to provide softness and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCaviar Replenishing Moisture Intensive Ceramide Shots\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a potent ceramide concentrate in single-dose biodegradable capsules that hydrates, reduces breakage and strengthens hair, for softer shinier hair that is less frizzy and easier to manage for all hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY BENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides moisture\/hydration to hair.\u003c\/li\u003e\n\u003cli\u003eBoosts hair strength, condition, and health of hair.\u003c\/li\u003e\n\u003cli\u003eRepairs damage.\u003c\/li\u003e\n\u003cli\u003eControls and reduces frizz.\u003c\/li\u003e\n\u003cli\u003eAdds shine to hair.\u003c\/li\u003e\n\u003cli\u003eImproves smoothness of hair.\u003c\/li\u003e\n\u003cli\u003eProvides thermal protection up to 450°F\/232°C.\u003c\/li\u003e\n\u003cli\u003eImproves manageability.\u003c\/li\u003e\n\u003cli\u003e58% improvement in smoothness after 6 uses.*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*When used with Replenishing Moisture Shampoo\u003cbr\u003eand Conditioner vs. untreated hair.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Alterna Caviar","offers":[{"title":"Default Title","offer_id":41082174832711,"sku":"ACCERTRIO","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/2896\/4679\/files\/Dan_Web_Images_Template.jpg?v=1755253780"},{"product_id":"caviar-anti-aging-multiplying-volume-shampoo-conditioner-gift-set-1","title":"Caviar Anti Aging Multiplying Volume Shampoo \u0026 Conditioner Gift Set","description":"\u003cp class=\"MsoNormal\"\u003eIndulge yourself in luxury with our Caviar Anti-Aging Multiplying Volume Shampoo \u0026amp; Conditioner Gift Bag. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis luxurious volumizing cleansing and conditioning system works to boost hairs fullness and volume while retaining moisture. daily stresses and future damage. This duo gently boosts hairs fullness, perfect for straight, wavy, curly, coiled and tightly coiled hair. The result: stronger, healthier, younger-looking hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eKEY BENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0cm;\"\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eMaintains overall smoothness of hair\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eImproves manageability\/combing of the hair\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eProvides shine to the hair\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eProvides hydration\/moisture to the hair\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eProvides the hair with additional volume (when used with the mousse and mist)\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eReduces hair breakage by 98.48%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003eCaviar Multiplying Volume Shampoo is a gentle, daily, volumizing cleanser that boosts hair’s fullness and volume while retaining moisture. Perfect for straight, wavy, curly, coiled and tightly coiled hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCaviar Multiplying Volume Conditioner a gentle, daily, volumizing conditioner that boosts hair’s fullness and volume while retaining moisture. Perfect for straight, wavy, curly, coiled and tightly coiled hair.\u003c\/p\u003e","brand":"Alterna Caviar","offers":[{"title":"Default Title","offer_id":41140521631815,"sku":"4107","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/2896\/4679\/files\/Alternavolumeduoxmas2024.jpg?v=1726475969"}],"url":"https:\/\/alternadirect.co.uk\/collections\/caviar-anti-aging.oembed?page=2","provider":"Alterna Direct","version":"1.0","type":"link"}