{"product_id":"caviar-moisture-intense-oil-creme-pre-shampoo-treatment-25ml","title":"Caviar Moisture Intense Oil Crème Pre-Shampoo Treatment 25ml","description":"\u003cdiv\u003e\u003cspan\u003eAlterna Caviar Moisture Intense Oil Crème Pre-Shampoo Treatment 25ml is a luxurious pre-shampoo treatment designed to deeply nourish, hydrate and protect dry, brittle and over-processed hair before cleansing. This rich oil-to-crème formula creates the perfect foundation for healthier-looking, softer and more manageable hair by replenishing essential moisture while helping to minimise the drying effects of shampooing.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eInfused with Alterna's signature Age-Control Complex®, featuring antioxidant-rich Caviar Extract, the treatment helps defend hair against environmental stressors and the visible signs of ageing. A carefully selected blend of nourishing oils and conditioning ingredients penetrates the hair fibre to restore lost moisture, smooth rough cuticles and improve elasticity, leaving hair feeling silky, supple and revitalised.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eIdeal for medium to thick hair types, as well as chemically treated or colour-treated hair, this intensive treatment helps reduce frizz, improve shine and make hair easier to detangle. Used before shampooing, it creates a protective barrier that locks in hydration while ensuring the hair remains soft and healthy throughout the cleansing process.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThe convenient 25ml travel size is perfect for holidays, weekends away or trying the treatment for the first time. Simply apply generously to dry hair from mid-lengths to ends, leave on for several minutes, then shampoo and condition as normal for beautifully nourished results.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eFree from sulphates*, parabens and other unnecessary additives, Alterna Caviar Moisture Intense Oil Crème Pre-Shampoo Treatment 25ml delivers salon-quality care that transforms dry, dehydrated hair into smooth, glossy and touchably soft locks with every use.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e*Free from SLS\/SLES sulphates.\u003c\/span\u003e\u003c\/div\u003e","brand":"Alterna Caviar","offers":[{"title":"Default Title","offer_id":56032925581697,"sku":"1145","price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/2896\/4679\/files\/Pre-Shampoo25ml.png?v=1785833568","url":"https:\/\/alternadirect.co.uk\/products\/caviar-moisture-intense-oil-creme-pre-shampoo-treatment-25ml","provider":"Alterna Direct","version":"1.0","type":"link"}