Alterna Haircare
Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.
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The Alterna Difference
Redefining alterna-tive beauty since 1997, Alterna formulas are pure, proven and professional. When our unique blend of marine actives combine with innovative skincare-inspired technologies, purity meets power.
It's In Our DNA
Our product formulation is scientifically proven and rigorously tested by haircare experts.
Enzymetherapy and Age Control Complex:
- Targeted blend of enzymes and minerals that enhance the absorption of essential ingredients for stronger hair
Reasons to love My Hair My Canvas
Vegan Friendly - PETA Approved - Sulfate Free - Paraben Free - Clean Ingredients - Sustainable Packaging
Why People Love Alterna
Not only does it (Caviar Anti-Aging Restructuring Bond Repair Masque) help heal your split ends, but it also makes your hair stronger so you'll experience less breakage in the future. A win-win!
Marie Claire
My hair felt instantly soft and smooth. My hair looked more tamed and under control when styling. Very impressed!
Jo
Alterna Direct
Read our latest blog posts
Dry Hair vs Damaged Hair – What’s the difference?
Hair Loss: Causes and Treatments
The Cause of Frizzy Hair and What You Can do to Combat It
Alterna FAQs
Do Alterna products contain Parabens, Phthalates, sulfates?
Are Alterna products animal-tested?
Are all Alterna products vegan?
From what fish is the caviar extract sourced for the Caviar line and is it sustainably harvested?
Are you PETA certified?
How do I open the Caviar shampoo and conditioner bottles?