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All Haircare

At Alterna we believe your hair deserves as much care as your skin. With advanced skincare technology, Alterna elevates the act of everyday haircare into a luxury moment of self-care. Alterna’s wide product range, from shampoo and conditioners to scalp care and treatments, addresses all hair concerns, offering a daily indulgent ritual for youthful, healthier-looking hair. The unique science-backed, clinically proven formulas, which are sulphate-free, paraben-free and phthalates-free, are designed... Read More
At Alterna we believe your hair deserves as much care as your skin. With advanced skincare technology, Alterna elevates the act of everyday haircare into a luxury moment of self-care. Alterna’s wide product range, from shampoo and conditioners to scalp care and treatments, addresses all hair concerns, offering a daily... Read More
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Caviar Anti-Aging Restructuring Bond Repair Shampoo & Conditioner Gift Set

£59.85 £79.80

Caviar Anti-Aging Restructuring Bond Repair Shampoo & Conditioner Gift Set
Regular price £59.85 Sale price £79.80
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Alterna CAVIAR Restructuring Bond Repair Intensive Leave-In Treatment Masque 50ml

CAVIAR Restructuring Bond Repair Intensive Leave-In Treatment Masque

£39.08 £52.10

Alterna CAVIAR Restructuring Bond Repair Intensive Leave-In Treatment Masque 50ml

CAVIAR Restructuring Bond Repair Intensive Leave-In Treatment Masque
Regular price £39.08 Sale price £52.10

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Caviar Anti-Aging Replenishing Moisture Shampoo

from £6.45

Caviar Anti-Aging Replenishing Moisture Shampoo
Regular price £29.93 Sale price £39.90

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Caviar Replenishing Moisture Conditioner

from £6.45

Caviar Replenishing Moisture Conditioner
Regular price £29.93 Sale price £39.90

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Caviar Restructuring Bond Repair Shampoo

from £6.45

Caviar Restructuring Bond Repair Shampoo
Regular price £29.93 Sale price £39.90

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Caviar Restructuring Bond Repair Conditioner

from £6.45

Caviar Restructuring Bond Repair Conditioner
Regular price £29.93 Sale price £39.90
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Caviar Replenishing Moisture CC Cream

from £6.15

Caviar Replenishing Moisture CC Cream
Regular price £33.68 Sale price £44.90

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Caviar Restructuring Bond Repair Consumer Trial Kit

£19.35 £25.80

Caviar Restructuring Bond Repair Consumer Trial Kit
Regular price £19.35 Sale price £25.80
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Caviar Multiplying Volume Styling Mist

from £5.10

Caviar Multiplying Volume Styling Mist
Regular price £24.08 Sale price £32.10

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Alterna Caviar Anti-Aging Clinical Densifying Shampoo 250ml

Caviar Anti-Aging Clinical Densifying Shampoo

from £7.50

Alterna Caviar Anti-Aging Clinical Densifying Shampoo 250ml

Caviar Anti-Aging Clinical Densifying Shampoo
Regular price £33.86 Sale price £45.15

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Caviar Anti-Aging Clinical Densifying Foam Conditioner

£33.86 £45.15

Caviar Anti-Aging Clinical Densifying Foam Conditioner
Regular price £33.86 Sale price £45.15
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Alterna Caviar Anti-Aging Clinical Densifying Trial Kit

Caviar Anti-Aging Clinical Densifying Trial Kit

£22.50 £30.00

Alterna Caviar Anti-Aging Clinical Densifying Trial Kit

Caviar Anti-Aging Clinical Densifying Trial Kit
Regular price £22.50 Sale price £30.00

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My Hair My Canvas Me Time Everyday Shampoo

from £2.03

My Hair My Canvas Me Time Everyday Shampoo
Regular price £17.21 Sale price £22.95

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My Hair My Canvas Me Time Everyday Conditioner

from £2.03

My Hair My Canvas Me Time Everyday Conditioner
Regular price £17.21 Sale price £22.95

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My Hair My Canvas Easy Does It Air Dry Balm 101ml

My Hair My Canvas Easy Does It Air Dry Balm

from £3.86

My Hair My Canvas Easy Does It Air Dry Balm 101ml

My Hair My Canvas Easy Does It Air Dry Balm
Regular price £15.68 Sale price £20.90

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Caviar Clinical Densifying Scalp Treatment

£40.13 £53.50

Caviar Clinical Densifying Scalp Treatment
Regular price £40.13 Sale price £53.50
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Caviar Multiplying Volume Shampoo

from £6.45

Caviar Multiplying Volume Shampoo
Regular price £29.93 Sale price £39.90
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Caviar Multiplying Volume Conditioner

from £6.45

Caviar Multiplying Volume Conditioner
Regular price £29.93 Sale price £39.90
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Caviar Restructuring Bond Repair Masque

from £6.45

Caviar Restructuring Bond Repair Masque
Regular price £39.08 Sale price £52.10
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Caviar Smoothing Anti-Frizz Dry Oil Mist

from £6.15

Caviar Smoothing Anti-Frizz Dry Oil Mist
Regular price £29.93 Sale price £39.90
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Caviar Professional Styling High Hold Finishing Spray

£22.50 £30.00

Caviar Professional Styling High Hold Finishing Spray
Regular price £22.50 Sale price £30.00

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Caviar Restructuring Bond Repair Leave-In Heat Protection Spray 125ml

Caviar Restructuring Bond Repair Leave-In Heat Protection Spray

£26.03 £34.70

Caviar Restructuring Bond Repair Leave-In Heat Protection Spray 125ml

Caviar Restructuring Bond Repair Leave-In Heat Protection Spray
Regular price £26.03 Sale price £34.70
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Caviar Multiplying Volume Styling Mousse

£26.14 £34.85

Caviar Multiplying Volume Styling Mousse
Regular price £26.14 Sale price £34.85

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My Hair My Canvas Begin Again Curl Cleanser Shampoo 201ml

My Hair My Canvas Begin Again Curl Cleanser

from £4.54

My Hair My Canvas Begin Again Curl Cleanser Shampoo 201ml

My Hair My Canvas Begin Again Curl Cleanser
Regular price £17.21 Sale price £22.95
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BEGIN AGAIN CURL CONDITIONER Alterna My Hair My Canvas 201ml

My Hair My Canvas Begin Again Curl Conditioner

from £17.21

BEGIN AGAIN CURL CONDITIONER Alterna My Hair My Canvas 201ml

My Hair My Canvas Begin Again Curl Conditioner
Regular price £17.21 Sale price £22.95

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Caviar Replenishing Moisture Priming Leave-In Conditioner

from £6.00

Caviar Replenishing Moisture Priming Leave-In Conditioner
Regular price £26.03 Sale price £34.70
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Caviar Professional Styling Perfect Iron Heat Protection & Moisture Spray

Caviar Professional Styling Perfect Iron Heat Protection & Moisture Spray

£26.89 £35.85

Caviar Professional Styling Perfect Iron Heat Protection & Moisture Spray

Caviar Professional Styling Perfect Iron Heat Protection & Moisture Spray
Regular price £26.89 Sale price £35.85
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Caviar Replenishing Moisture Masque

£39.08 £52.10

Caviar Replenishing Moisture Masque
Regular price £39.08 Sale price £52.10
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Caviar Infinite Color Hold Conditioner

from £29.93

Caviar Infinite Color Hold Conditioner
Regular price £29.93 Sale price £39.90
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My Hair My Canvas New Beginnings Exfoliating Cleanser

from £4.05

My Hair My Canvas New Beginnings Exfoliating Cleanser
Regular price £4.05 Sale price £5.40
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Caviar Infinite Color Hold Shampoo

from £29.93

Caviar Infinite Color Hold Shampoo
Regular price £29.93 Sale price £39.90
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Caviar Professional Styling Sheer Dry Shampoo

£22.20 £29.60

Caviar Professional Styling Sheer Dry Shampoo
Regular price £22.20 Sale price £29.60
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Renewing Scalp Care Exfoliating Scrub To Foam

£27.15 £36.20

Renewing Scalp Care Exfoliating Scrub To Foam
Regular price £27.15 Sale price £36.20
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Caviar Smoothing Anti-Frizz Blowout Butter

from £6.00

Caviar Smoothing Anti-Frizz Blowout Butter
Regular price £29.93 Sale price £39.90
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Caviar Professional Styling Working Hairspray

£22.24 £29.65

Caviar Professional Styling Working Hairspray
Regular price £22.24 Sale price £29.65

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Caviar Smoothing Anti-Frizz Shampoo

from £29.93

Caviar Smoothing Anti-Frizz Shampoo
Regular price £29.93 Sale price £39.90
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