Caviar is an expression of a simple truth: luxury isn’t a matter of what something costs– true luxury is the exceptional experience that something delivers. We’ve crafted every aspect of the Caviar experience to create sensorial rituals that indulge your senses while deeply rejuvenating your hair to reflect your timeless essence. With a wide range of products to address all hair concerns, Caviar offers sophisticated indulgent rituals for hair that is a beautiful expression of you.

Choice may be the ultimate luxury. When you choose Caviar, you choose the luxury of premium formulas enhanced by the best that nature has to offer. When you choose Caviar, you choose the luxury of freedom from harsh chemicals commonly found in other products.

A lifetime of youthful looking hair and skin reflects a commitment to best in class routines that actively preserve and enhance health. That’s why we’ve created formulas based upon the science of skincare that unlock the rejuvenating potential of haircare.

SLS/SLES* sulfates and other harsh chemicals; because here at Alterna we always show our hair the same amount of love we would show our skin.